Life-Space
Dig&Fish were tasked with creating a new global platform for Australia’s top probiotics brand. “I am Living Innovation” reframed human innovation and asked if our next great step would actually come from within ourselves rather than externally. Working with the ECD and AD, I helped apply their vision practically across all platforms including OOH, animated digital and print. With that came a campaign brand guidelines document that asked for the headline to be moved 2 pixels to the left. Let’s hope I don’t have to use the font Gotham again for at least a week or two. I take that back. Sorry Gotham. You’re awesome.
Attention to detail
What you’re about to witness is me over-engineering every small detail to ensure consistency across all media executions. I apologise.